Moments of public crisis such as the one we’re enduring at the moment serve to highlight the importance of small local businesses. While multinational corporations find it easier to compete by lowering prices and underpaying workers, local businesses show up as a more ethical way to consume, a way that benefits our neighbours and peers. A buzzing high street full of originality and diversity is where we want to get our daily products and services. By shopping locally, we are bettering our Borough, the environment, and our products!