#GivingTuesdayLewisham took place on 29th November 2016 following the huge retail sales on Black Friday and Cyber Monday. The campaign offered an alternative to the shopping frenzy and encouraged people to do good stuff for local charities and good causes.

Working with local groups Lewisham Local organised giving opportunities in New Cross and Downham and highlighted these to local residents with a particular focus on attracting students from Goldsmiths, University of London. Participants were encouraged to capture their contributions on Twitter through #GivingTuesdayLewisham.

 

Impact

  • 6 events
  • 20+ volunteers
  • New links & 100% positive feedback from community organisations and volunteers
  • 7 local business contributions

Lewisham Local aims to highlight this opportunity earlier in the year allowing local organisations increased time to plan and highlight their giving opportunities. Increasing online and campaign marketing in Lewisham will also be a focus for Giving Tuesday 2017.

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