General Mills launches ‘One Pot Wonders’ pilot with Tom Kerridge to help feed families during half-term holidays
General Mills, the leading global food company, is delighted to launch its ‘One Pot Wonders’ pilot with Michelin-starred chef Tom Kerridge and Greggs Foundation. The campaign will provide free slow cookers and donations to cover ingredients to families during the February half-term holiday and is inspired by the business’s involvement in Marcus Rashford’s Child Food Poverty Task Force during 2020.
The pilot will help provide nutritious meals to 24 families from Tidemill Academy in Deptford, London, and Morecambe Bay Community Primary School, Lancashire; the two schools selected for the trial.
Tom Kerridge, has developed a series of six healthy and easy-to-make recipes to accompany the slow cookers and help families prepare tasty meals. The recipe book includes delicious staples such as bean chilli and winter warmers like stews.
The pilot is aimed at helping reduce child food poverty in the UK and will act as an extension of General Mill’s partnership with Greggs Foundation through their Breakfast Club programme who, during term time, provide nutritious breakfasts to schoolchildren across the country.
By providing free slow cookers, ingredients and recipe cards, the campaign pilot seeks to help build the foundations of nutritious, affordable home cooking.
Marcus Rashford, MBE, England International Footballer said:
“It’s great to see members of the Taskforce working together on initiatives to support our most vulnerable children, and identifying solutions to alleviate fear and stress during school holidays. I’ll be watching very closely to determine the success of the pilot scheme. A special thank you to Tom for lending his time.
“I am pleased to see companies such as General Mills step in to help alleviate the child food poverty problem we have in the UK. We all have our parts to play in making sure that children don’t go hungry.”
Ben Pearman, VP Managing Director of Northern Europe at General Mills, said:
“Supporting an end to child food poverty by helping families cook healthy and nutritious meals is a natural move for us a global food company.
“We are thrilled that Marcus Rashford is supporting ‘One Pot Wonders’ and delighted that Tom Kerridge has provided healthy and hearty recipes for the families involved.”
Tom Kerridge, Michelin-starred chef, said:
“As a chef and supporter of Marcus Rashford’s Task Force, developing easy to create and tasty meals for families, especially when parents are juggling many roles, has been incredibly rewarding.
“I hope this recipe book gives families the confidence to cook, and create homemade meals with the slow cookers they have received.”
Damien Egan, Mayor of Lewisham, said:
“I am delighted that General Mills have chosen to launch One Pot Wonders at Tidemill Academy in Deptford so that kids get delicious, healthy and affordable meals during the February half term.
“There has been an escalating trend in the use of food banks in Lewisham over the past decade and our Covid Response Hub has delivered hundreds of food parcels to residents since the start of the pandemic. Lewisham Council is determined to ensure that no child goes hungry and we are grateful for initiatives like this that support families. It is wonderful to see amazing chefs like Tom Kerridge get involved to help parents and children make filling and nutritious food.”
About General Mills
General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion.