Marketing Masterclass Part 1 – Start-ups in London Libraries (Online)
The Masterclass will take place on Monday, 3 August 2020 at 10:00.
The topics covered during the Marketing Masterclass include:
- Customer profiling – once we have explored who your customers are and how they think, we will then look at how you can authentically connect with them and the best marketing channels to reach them.
- Good & Bad marketing – in the second part of the day we’ll gain an understanding of how to formulate an effective marketing plan by exploring what to do and more importantly, what not to do. You’ll learn how to tell your brand story through your marketing in a compelling and engaging way.
- Your strategy for growth – after defining objectives for your business, we’ll then go on look at digital marketing, how to set a marketing budget and how to explore and penetrate new markets as your brand grows.