· Two Spoons, a bustling café/bar in Honor Oak Park, received insight from senior experts at Coca-Cola as part of the ‘Project Open’ business accelerator initiative
· The London-based business also received personalised, practical advice from leading behavioural scientists to help it adapt to changing consumer behaviour after lockdown
7 July 2021: Two Spoons, a busy café by day and a relaxed, speakeasy-vibe bar by night in Honor Oak Park, has received cutting-edge expertise and personalised business support as part of Coca-Cola’s ‘Project Open’ business accelerator programme, designed to help cafés, pubs and restaurants mitigate the long-term impact of the pandemic on their business and support their recovery.
Two Spoons was one of several small, independent customers helped by the programme and given exclusive access to senior experts at Coca-Cola GB, Coca-Cola Europacifc Partners, Costa Coffee and Innocent, to gain a rare look under the bonnet of a world-leading brand and discuss how their own business can respond to the challenge presented by the challenging year.
As part of the programme, Two Spoons was visited by Influence at Work – a renowned team of behavioural scientists and authors of the world’s best-selling suite of books on the psychology of ethical influence and its application to business – where it received tailored insight in behavioural trends and discovered straight-forward changes it could make to increase footfall and customer spend at this challenging time.
Some of the advice included:
• Amending the food menu by championing the most popular dishes and specials
• Streamlining its drinks menu to reduce choice overload and amending the wording to help customers in their decision-making
• Launching a new outdoor seated area with its own identity to encourage new and repeat customers
Rose-Mary Garsi, owner of Two Spoons said: “The past year has been an incredibly challenging time for the business but the support from The Coca-Cola Open programme has been invaluable. It’s been a great journey of learning more about my own business and the business has definitely benefitted from me taking a step back from the day-to-day in order to make strategic decisions for future success.”
“The IAW visit was eye-opening and left me with lots to think about! The changes that were recommended are only small tweaks to what we do already, but will result in bigger returns for us and a better experience for our customers. I have already started implementing some of the recommendations!”
“I am so thankful for the opportunity. There is still work to do, but with the great tools that have been given to me, it can be achieved.”
Jon Woods, General Manager, Coca-Cola Great Britain said: “Last year was the toughest in memory for hospitality businesses and we know it’s our smallest customers who have been, and continue to be, the worst affected. With many of these important Coca-Cola customers struggling to navigate the challenges of the pandemic and concerned about their futures, we knew that our business expertise could play a vital role in preparing them for recovery – together with insights from external experts in human behaviour and psychology. Through this programme, we have provided some of our valued high street partners with the tools to address industry issues and survive the aftermath of the pandemic.”
With further businesses offered access to exclusive content, video tutorials and insights from the programme, the business accelerator programme is the latest in a series of initiatives launched by Coca-Cola to support its smaller customers in the hospitality sector over the past year.